Fraser Essentials Lift Shampoo

Texturising. Volumising. Show‑Ring Ready.

Fraser Essentials “The Lift Shampoo” is a concentrated texturising formula crafted for groomers who need instant lift, crispness, and structure. Designed for show and competition preparation, it enhances coat fullness while maintaining natural separation and body—without unwanted softness or weight.

Fortified with Hydrolyzed Rice Protein for strength and resilience, and infused with Lemon Myrtle for a fresh, clean finish, this shampoo helps create the ideal foundation for sculpted, voluminous coats. Perfect for Poodles, Spitz breeds, and any coat needing added texture and definition.

Highly concentrated for professional use, with a recommended starting dilution of 30:1.

Why groomers love it:

• Creates lift, volume, and enhanced coat texture

• Strengthens and supports the coat with Hydrolyzed Rice Protein

• Improves separation without heaviness

• Ideal for show preparation and competition grooming

For best results, pair with Fraser Essentials “The Lift Spray.”